三菱東京UFJ銀行 2011

アブストラクト

銀行業界はビジネスモデルの転換を余儀なくされている。本ケースは「成長戦略」をテーマに三菱東京UFJ銀行の法人部門戦略の可能性を検討する。主人公は法人部門法人企画部長/執行役員というポジションにあり、2012年から2014年における次期中期経営計画に盛り込む法人部門戦略の柱を策定しなければならない。これまで通り大企業取引を中心としたCIB戦略を柱とするのか、それとも新たな成長戦略を設定するのか。法人部門戦略における市場のポテンシャルを評価し、どのような施策を設定し、そのための具体策を検討していく。

詳細情報

ケースID	11-1077
登録	2011
業界	銀行（中央銀行を除く）
分析領域	総合経営
ページ数	32
言語	Japanese
ティーチングノート	あり

OMソーラー 2011
富士ゼロックス愛知 2011

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三菱東京UFJ銀行 2011

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