ピーターパン2012

アブストラクト

パンという競争の激しい消費財を扱う中小企業が、全国でも注目を集める地域の一番店になった経緯を辿り、どのような戦略、マーケティングがこれまでの経営で有効だったのかを明らかにし,中小企業がどのように今後の成長を実現していけばよいのかを検討する。

詳細情報

ケースID	12-1007
登録	2012
業界	菓子・パン小売業
分析領域	マーケティング
ページ数	21
言語	Japanese
ティーチングノート	あり

TAC株式会社 2011
JICA 2012

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ピーターパン2012

アブストラクト

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