MSDKK 2016

アブストラクト

「疾病構造の変化」と「国内医療政策の変化」など、急激な環境変化にさらされている製薬業界。研究開発費の高騰や新薬開発競争の激化、医療費抑制政策といった厳しい競争環境における、大手製薬企業の製品戦略から製薬業界の競争環境・競争戦略を分析する。

詳細情報

ケースID	18-1067
登録	2018
業界	医薬品製造業
分析領域	マーケティング
ページ数	39
言語	Japanese
ティーチングノート	あり

中外製薬株式会社 2017
タビオ 2018

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