実業では大手企業において、本社事業開発室長、関連企業の取締役兼CMO（マーケティング最高責任者）を歴任、全社的な事業開発とマーケティング戦略、デジタル・マーケティングを責任者として推進してきた経験をもつ。 経済産業省主催「デジタルコンテンツEXPO」特別賞選考会委員、日刊工業新聞主催「キャンパスベンチャーグランプリ」審査委員など歴任。CMO Japan Summit、日本経済新聞、日経デジタルマーケティング、宣伝会議、Google、IBM主催のセミナーなどで講演多数。 大阪大学工学部卒、マサチューセッツ工科大学スローン経営大学院修士課程修了。株式会社アルペン 顧問。名古屋商科大学 商学部 教授、名古屋商科大学大学院 マネジメント研究科 教授所属学会は、日本商業学会、日本消費者行動研究学会、商品開発・管理学会、日本広告学会、マーケティング学会、組織学会など。
Professor Takashi brings a strong practitioner background having served in positions as the Head of Business Development, Director and CMO in charge of business development, marketing strategy and digital marketing. He was an awarded member of the “Digital Contents EXPO” which is sponsored by the Japanese Ministry of Economy, Trade and Industry (METI) and the “Campus Venture Grand Prix”. He has conducted lectures to a variety of organizations or corporations such as the CMO Japan Summit, Nihon Keizai Newspaper, Google, IBM and so on. He graduated with a MSc from the Massachusetts Institute of Technology (MIT) and currently holds the Chair of Case Development at the NUCB Business School while maintaining affiliations with the Japan Commerce Association, Japan Consumer Behavior Research Association, and Japan Advertising Society.
Digital Marketing, Brand, Customer management, Marketing strategy
M.Sc. Massachusetts Institute of Technology
"Customer Engagement in the digital era", Ad studies, Vol.64, 201807
"Research for Contemporary Customer Orientation: Development of a Scale and Model for Customer Advocacy Orientation", Grants-in-Aid for Scientific Research - JSPS, 201806
"Customer Purchasing Pattern and Customer Engagement", Reports of 68th Annual Conference, Japan Society of Marketing and Distribution, 201805
"Contemporary Version of Customer Orientation: Study of the Scale of Customer Advocacy Orientation", Reports of annual Conference, The Academic Association for Organizational Science, 201706
"Evaluation of customer engagement", Sendenkaigi, 201703
The Basics of Marketing in the digital era, kyohei Noguchi, Kei, Kuriki, Kazuhiro Higashiura, Takashi Yamaoka, Mari Tachikawa, Mitsuru Honma, Sendenkaigi, 201610
"The power of customer advocacy", Reports of annual Conference, Japan Academy of Advertising, 201610
"Customer Mix in view of customer engagement", Reports of annual Conference, Japan Society of Marketing and Distribution, No.66, 201606
"Customer Mix and Communication strategy in view of customer engagement", Aid research report for Yoshida Hideo Memorial Foundation, No.49, 201606
"Customer Advocacy in Relationship Marketing", The bulletin of the Graduate School of Commerce, No.81, 201511
"Consequence of Customer Advocacy Orientation", Reports of annual Conference, Japan Society of Marketing and Distribution, No.65, 201505
"Method and Concept of Marketing for variable market circumstances", Marketing in a million companies, 201412
Yamaoka T. (2011), “Customer Advocacy and Customer Orientation,” The bulletin of the Graduate School of Commerce, 72, 77-92.
Yamaoka T. (2010), “The Core Concept of Customer Advocacy,” Japan Marketing Journal, 30(2), 4-16.
Yamaoka T. (2010), “Customer Advocacy and Co-creation of Value,” The bulletin of the Graduate School of Commerce, 71, 159-172.
Yamaoka T. (2009), “The Perspectives of Customer Advocacy,” The bulletin of the Graduate School of Commerce, 69, 265-278.
The 18 principles of customer advocacy, Nikkei Publishing Inc., 200909
"Implementation and Tools of Advocacy Marketing", THINK!, No.25, 200804
"Elements and Steps of practice of Advocacy Marketing 2", THINK!, No.24, 200801