Adam has experience as a brand equity consultant for several global brands operating in Japan and part-time lectured in marketing strategy at the International University of Japan. He started researching digital marketing in 2004 and wrote about online social networks as early as 2006. He is the author of several social-network related papers including “the antecedents of social networking behavior” and “Twitter usage during the Great Tohoku earthquake.” Adam was also the founder and of Marketing Competition Japan, the largest all-English business competition in Japan and perhaps the first social-media-focused intercollegiate competition in the world.
Social Media Marketing, Digital Marketing
Ph.D Kobe University of Foreign Studies
"Culture and brand communications in social media: an exploratory analysis of Japanese and US brands" Adam Acar, Takamura, D., Sakamoto, K., & Nishimuta, A. (2013). International Journal of Web Based Communities, 9(1), 140-151.
"Culture and Social Media Use: Analysis of Twitter users in Japan" Adam Acar & Ayaka Deguchi (2013). International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.21-32, 2013.
"Attitudes toward Blended Learning and Social Media Use for Academic Purposes: An Exploratory Study" Adam Acar (2013), Journal of e-Learning and Knowledge Society, v.9, n.3, 107-126.
"The relationship between personality and social media preferences" Adam Acar, Philipp Rauschnabel, Carolyn Lin & Makoto Fukui. (2012). Proceedings of the 45th Annual Conference of Japan Association of Consumer Studies.
"Qualitative Analysis of Facebook Quitters in Japan" Adam Acar, Nishimuta, A., Takamura, D., Sakamoto, K., & Muraki, Y. (2012). Special Issue of the International Journal of the Computer, the Internet and Management, Vol. 19 (2) 1-10.