Professor Yukihiro Makita graduated from School of Economics at Kyoto University, and obtained his master's degree in Business Administration at Kyoto University. His main topic of research is the business strategy, corporate strategy, marketing and digital marketing. His most recent research focuses on digital marketing and next generation channel. He has authored number of books, research papers and articles on business strategy and marketing.
Business Strategy, Marketing and Digital Marketing
M.A. in Economics Kyoto University
Textbook of Digital Marketing, Toyo Keizai, 201709