Professor Guo conducted a lecture on “Industrial Organization” which is an elective module for the GLP Masters in Management. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization, providing students with a solid understanding of the impact of the ﬁrms’ behaviour on various market outcomes such as prices, quality, varieties of products, and the associated welfare properties.
The course serves as a foundation course to prepare students for further study in the area of industrial organization. It is also helpful for those students who plan to pursue careers in public policy analysis and management consulting sectors.
Professor Guo talked about group pricing from different consumer preferences groups. She discussed real business case studies on consumer consumption and explained the price law concept and how it impacts international prices.
She highlighted the concept of market structure and how it influences the strategic behaviour of firms and their customers, and understanding the managerial policies, government remedies and context of existing competition laws.
Prof. Dongyu Guo:
Dr. Dongyu Guo is Assistant Professor at NUCB Business School. She received her Ph.D. in Economics from the Humboldt University of Berlin (HU) and her M.Sc. in Statistics (research) from the London School of Economics and Political Science (LSE).
Prior to joining NUCB, she worked as Research Fellow at the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany. Her research interests lie primarily in the fields of industrial organization, competition policy, regulation and, more broadly, applied microeconomic theory.
Academic Background: Ph.D. Humboldt University of Berlin
Specialized Field: Industrial Organization, Competition Policy, Regulation