Innovation is the engine that drives the creation of new value propositions and the capturing of markets. Increasing competitive pressures and environmental challenges motivate firms to engage in strategic innovation–the reconceptualization of business models, the reshaping of existing markets and the changing of the nature of competition. Strategic innovation management concentrates on the entire business model, its ecosystem, and value network moving beyond a focus on technology improvement or new product development.
In the course titled Innovation Management taught by visiting faculty member Prof. Uriel Stettner of Tel Aviv University, participants adopt different perspectives on innovation and uncover the intricacies of alternative conceptualizations and models. They rely on strategic management concepts as they consider alternative routes to facing uncertainties characterizing contemporary business contexts. How can firms bring new business models, products, or services to the market? What are the conditions that determine any particular approach’s propensity for success? When should firms choose one innovation methodology over another in an attempt to achieve a sustainable competitive advantage?
On Day 2 of the course, participants discussed 3D printing and its applications in various industries, how consumers differ in their expectations, and how innovative firms must anticipate and bridge the gap between the capabilities of new technology and the requirements of consumers.
Prof. Uriel Stettner Biography:
Dr. Stettner an Assistant Professor of Strategy, Innovation, and Entrepreneurship at Tel Aviv University – department of Strategy. He holds a Ph.D. from Tel Aviv University and completed his post-doctoral research at the Technion – Israel Institute of Technology. teaches courses on strategic management, innovation, and business simulation at the undergraduate, graduate, and executive levels.
He frequently reviews for Strategic Management Journal, Organization Science, Strategic Entrepreneurship Journal, Journal of Management Studies, California Management Review, Journal of Business Venturing, Organization Studies, and Research Policy. Dr. has had extensive experience working with several start-up firms operating in the software and semiconductor industries. He held a variety of managerial, and technology focused positions in both Israel and the United States.
Academic Background: Ph.D. Tel Aviv University
Specialized Field: Strategic Management, Strategic Innovation, Technological Innovation.