Case ID 18-1196
Published 2018
Industry VIDEO PICTURE INFORMATION PRODUCTION AND DISTRIBUTION
Industry Code 411
Subject General management


Abstract The Walt Disney Company is an American multinational mass media and entertainment company and the top 2 biggest media company in the world. In this case, we can understand the business model of Disney, its human resource culture and the challenges that Disney is facing now. However, Disney had difficulties to create new characters for almost a decade, which was a crisis for Disney. As a result, Robert Iger started to acquire companies to expand their intellectual property library. Since Pixar Animation, Marvel Entertainment, and Lucasfilm are good at storytelling, Disney acquired them. Also, by acquiring 21st Century Fox, Iger said that it helps Disney “to penetrate international markets more deeply, more effectively” The challenges in the case happened in two studios that Disney acquired, including Lucasfilm and Pixar. The first problem came from John Lasseter, Pixar and Walt Disney Animation Studios' chief creative officer. Besides his brilliant idea of movie making, especially animation, he is also famous for sexual harassment toward female colleagues. However, the female colleagues had difficulties to report such problems due to the terrible culture that established by John Lasseter. The other challenge happened to Lucasfilm. The director of The Last Jedi, Rian Johnson could not tolerate the negative comments on the movie and him on social media, so he ended up retaliating people on social media using vulgar languages. Disney has only addressed the Pixar scandal but has not responded to the director’s controversy. Although Disney has finally responded to the sexual harassment scandal, but the company’s late response and objection for giving any details and comments toward the investigation have made a lot of people unpleasant about the way they handled the problem. Also, there is still no response toward the inappropriate behaviors of the director. Disney has big problems in risk management.
Pages 23
Teaching Note Yes