As you pursue your careers, you will inevitably depend on people to accomplish organizational goals; you will need to work for other people, work with other people, and supervise other people. For this reason, an understanding of the human side of management is an essential complement to the technical skills you are learning in other core business courses. Although skills in finance, accounting, marketing, operations, and strategy are crucial for organizational success, the ability to manage an organization, its groups, and its individuals is equally important.
This course is an introduction to the basic concepts and topics in social psychology that relate to organizational behaviors and consumer behaviors. We will survey a variety of topics that are related to marketing and managing people in organizations.
［Session 1］Stereotype contents in intergroup/interpersonal relations
• Reading 1: A Model of (Often Mixed) Stereotype Content
• Reading 2: Warmth, competence and consumer psychology
［Session 2］National cultures and work-related values multidirectional discussion, case method, Problem-finding and solving
• Reading 1: National cultures and work-related values: The Hofstede Study.
• Reading 2: Cultural intelligence
［Session 3］Work ethics multidirectional discussion, case method, Problem-finding and solving • Reading 1: Ethics in Human Resources: An Exercise Involving New Employees
• Reading 2: Beyond Mars and Venus: The role of gender essentialism in support for gender inequality and backlash
［Session 4］Case exam (quizes about cultural analyses)
［Session 5］Incentives in organizations
• Reading: Incentives within organizations
• Reading: Self-regulation through goal setting
［Session 7］Cultural differences in cognition
• Reading: Culture and Systems of Thought: Holistic Versus Analytic Cognition
［Session 8］Final exam
+Nisbett, R.E., Peng, K., Choi, I., & Norenzayan, A. (2001). Culture and systems of thought: Holistic versus analytic cognition. Psychological Review, 108,2, 291-310.
+ Skewes L, Fine C, Haslam N (2018). Beyond Mars and Venus: The role of gender essentialism in support for gender inequality and backlash. PLoS ONE 13(7): e0200921.
This course requires no textbook; however, additional resource readings suggested below are highly recommended.
(1) Title: Personality Psychology in the Workplace
Editor: B.W. Roberts, R. Hogan
(2) Cultures and Organizations
Author: Geert Hofstede, Gert Jan Hofstede, Michael Minkov