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Marketing Essentials

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Marketing is to create the customers by establishing the structures for sale.This Course leads marketers to understand the following 2 points.1.Marketing is the series of the various activities(producing,selling,advertizing,and more) to the market.2.Understanding on-going market trend and being logical are both important KFS fora marketer.This program also focuses on sharing living knowledge about the real industries and firms to learn practical skills by the instructor as a consultant.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.81

28 reviews

PgCert in MBA Essentials

Certificate

The MBA Basic Course is recommended for first-time MBA students and those who wish to solidify their foundation. The course provides basic knowledge of people, things, and money in general, which is essential for any businessperson regardless of industry, job title, or position, and enhances logical thinking skills. Upon completion of the course, participants will receive a "Certificate of Completion" to certify that they have completed the Basic MBA Course. *Non-Japanese registrants are asked to submit a certificate of Japanese proficiency (JLPT N1 or EJU score of 250 or higher).

  • Topic

    Marketing

  • Business

    Management

  • Position

    Chief

  • Fee

    ¥85,000

  • Language

    Japanese

  • Format

    Virtual

Date
09:20〜16:40
09:20〜16:40
Place
Virtual
Registration deadline

Target
Professionals / Almuni

Plan

Day1

What is marketing, and marketing's unique concepts and ideas.

Day2

4P, brand, service marketing, international marketing

Cases

Day 1

  • Marketing Myopia.
  • Wii: Nintendo's Video Game Revolution.
      

    Day2

  • Snow Brand Dairy: The Dissolution of the Snow Brand.
  • Snow Brand Dairy (A)-(C).
  • The Ritz-Carlton.
  • Beautifying China: Shiseido and the Chinese Market.

Textbooks and reference materials

Textbook

  • ハーバード・ビジネス・レビュー編集部「マーケティングの教科書」ダイヤモンド社(2017)9784478104408
  • 羽田康祐「ブランディングの教科書」インプレス(2020)9784802098915
  • T. レビット「マーケティングの革新」ダイヤモンド社(2006)9784478502655

Additional Readings and Resource

  • 『1からのマーケティング』石井淳蔵他,2009,碩学社
      ISBN-10:4502665509 ISBN-13:978-4502665509
  • 『100人の村で84人に新商品を売る方法』森本尚樹,2018,雷鳥社
      ISBN-10:4844137441 ISBN-13:978-4844137443
  • 『コトラー&ケラーのマーケティング・マネジメント基本編 第3版』フィリップ・コトラー他,
     2014,丸善出版
      ISBN-10:4621066137 ISBN-13:978-4621066133
  • 『ブランド・エクイティ戦略』デービッド・アーカー他,1994,ダイヤモンド社
      ISBN-10:4478501149 ISBN-13:978-4478501146

Related

Review

  • Teacher is powerful and hard working. I was sucked in.

    Office Worker 30s Male

  • It changed all my previous ideas about marketing. I felt I had to relearn what marketing is and learn that part of it myself.

    Independent business 30s Female

  • Teacher carefully taught us the basics of marketing.

    Professional 40s Female

  • I learned the essence of marketing. The class discussion was very stimulating and the teacher's facilitation was excellent.

    Management 40s Male

  • The teacher's enthusiasm, conviction, and consistency in teaching the class made the class theme itself compelling, and the energy of the class resonated with me.

    Office Worker 50s Male

  • I felt the enthusiasm of the professor very much. I discovered many things through the lectures. Above all, the classes are interesting. It was fun to participate. The class talk drew me in and I was able to concentrate so much that I lost track of time. It was a very fulfilling two days. Thank you very much.

    Office Worker 30s Male

  • I thought I gained practical knowledge, not just study. Thank you for a truly informative two days.

    Office Worker 30s Female

  • Teacher have brought the most comfortable and tolerant atmosphere to the class that I have ever had with a teacher who is more comfortable speaking up. Thank you very much.

    Office Worker 30s Male

  • I was taught about the essence of marketing. I thought I had a good understanding of the concept of marketing, but I realized that I did not understand the essence. There are still parts of it that I can't really understand unless I take the time to borrow from it, but I would like to make it my own through daily practice. Thank you very much.

    Office Worker 40s Male

  • t was a very stimulating two days to learn about the essence of marketing. It was very useful and easy to understand the way the instructor carefully broke down the cases and approached the issues in a way that got to the essence of the subject matter. The lectures were also very useful and easy to understand.The entire lecture was easy to understand, and many of the explanations were easy to visualize for our own implementation, making us want to apply them to our management from tomorrow.

    Office Worker 50s Female

  • The enthusiasm of the teachers is great. I can introspect what I need to do when I receive the program.

    Office Worker 30s Female

  • The teacher was funny and very nice. He taught me important things about corporate activities. I will do my best from tomorrow.

    Office Worker 40s Female

  • It has fundamentally changed the way I think about marketing. I now understand that marketing is not just book knowledge, but is a company-wide strategy and a way of thinking that is very applicable to me in the procurement department. It was very helpful for me to make improvements in my company in the future. It was very interesting. Thank you very much.

    Office Worker 30s Male

  • I had a vague definition and basic understanding of marketing and international marketing, but I was able to learn more about it. I was only able to hear a little bit about Prof. Saiki's consulting axes and knowledge, but it was a very interesting talk.

    Office Worker 20s Male