Brochure
Information Session
Online Application
MBA Basics
Digital Marketing
Marketing Essentials
Entry Open
Provide the opportunity to experience and try the thinking of Marketing in real business.Understand the basic thinking of Marketing in real business and deploy it by themself.
Registration deadline:
Please note the following after registration.
Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.PgCert in MBA Essentials
Certificate
The MBA Basic Course is recommended for first-time MBA students and those who wish to solidify their foundation. The course provides basic knowledge of people, things, and money in general, which is essential for any businessperson regardless of industry, job title, or position, and enhances logical thinking skills. Upon completion of the course, participants will receive a "Certificate of Completion" to certify that they have completed the Basic MBA Course. *Non-Japanese registrants are asked to submit a certificate of Japanese proficiency (JLPT N1 or EJU score of 250 or higher).
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Topic
Marketing
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Business
Management
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Position
Director
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Fee
¥85,000
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Language
Japanese
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Format
Virtual
- Date
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09:20〜16:40 09:20〜16:40 - Place
- Virtual
- Registration deadline
- Target
- Professionals / Almuni
Plan
Day1
- What is Marketing?
- Which typical approaches does Marketing use?
Day2
- Plan a Marketing approach by yourself
- Explore future of Marketing approaches
Cases
Day 1
- Swatch（INSEAD）
- Inside Intel Inside（HBS）
Day2
- Dove: The Evolution of a Brand（HBS）
Textbooks and reference materials
Textbook
- Distributed Material
Additional Readings and Resource
- Become Strong in Marketing, Naoto Onzo, 2017, Chikuma Shobo IISBN-10: 448006530X ISBN-13: 978-4480065308
- Marketing, Naoto Onzo, 2017, Chikuma Shobo IISBN-10: 448006530X ISBN-13: 978-4480065308
- Cross Switch, Dentsu, 2008 ISBN-10: 4885532108 ISBN-13: 978-4885532108
- New Advertising, Kazue Shimamura, 2011 ISBN-10: 4885532108 ISBN-13: 978-4885532108
- Advertising Psychology, Sadafumi Nishida et al., 2007 ISBN-10: 4885531934 ISBN-13: 978-4885531934
- Mobile Marketing, Naoto Onzo et al., 2008 ISBN-10: 4532313694 ISBN-13: 978-4532313692
- New Marketing Communications Strategy, Akihiro Kamei et al., 2009 ISBN-10: 4532640814 ISBN-13: 978-4532640811
Related
Review
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The cases were wide-ranging, and all were very participatory and learned a lot from the students.
sales 40s Male
The content was clear and easy to understand.
Independent business 30s Female
I was more interested in marketing than I had anticipated.
Professional 30s Male
I was able to learn marketing through assignments of various perspectives, which gave me a broad knowledge base. I also liked that I was given full say in the process. Thank you very much.
Management 50s Male
The class made me think about the essence of the project without relying on frameworks.
Sales 30s Female
The companies discussed in the case studies were familiar to me, and it was interesting to learn what the next development would be if it were me, and whether this commercial was the right one. I also liked the fact that the instructor was very careful about the opinions of the students. There was also an atmosphere in which everyone felt comfortable to speak up.
Independent business 30s Male
The class was important because it captured the essence of many marketing classes and led to learning about two frameworks (value maps and value systems) and marketing communications, which was beneficial to my career. It was also beneficial that everyone was given the opportunity to present their work.
Office worker 40s Male
The concept of solving cases has changed. I was able to deeply understand the dilemmas, decisions, and hidden backstories of the time, which I could read from the case facts.
Office worker 30s Male
I learned a lot from the basic perspectives and methods of marketing taught in an easy-to-understand manner.
Office worker 40s Female
Being able to do fieldwork on the seemingly mature market of watches made me realize once again that we should not view things with preconceived notions. Your presentations were also very thought-provoking and stimulating. The cases were chosen from a variety of perspectives, and I was able to view marketing from multiple perspectives.
Office worker 30s Male
It was good to hear a convincing explanation about the past CMs we are familiar with, the aims (speculation) of the companies, their intentions in making the series, and the results. The content was rare and valuable because of Prof. Oikawa's first-hand experience in practical business.
Office worker 30s Male
I had no experience in marketing at all, but the class content was very good to learn the basics.
Office worker 40s Female