The cases were wide-ranging, and all were very participatory and learned a lot from the students.

sales 40s Male

The content was clear and easy to understand.

Independent business 30s Female

I was more interested in marketing than I had anticipated.

Professional 30s Male

I was able to learn marketing through assignments of various perspectives, which gave me a broad knowledge base. I also liked that I was given full say in the process. Thank you very much.

Management 50s Male

The class made me think about the essence of the project without relying on frameworks

Sales 30s Female

The companies discussed in the case studies were familiar to me, and it was interesting to learn what the next development would be if it were me, and whether this commercial was the right one. I also liked the fact that the instructor was very careful about the opinions of the students. There was also an atmosphere in which everyone felt comfortable to speak up.

Independent business 30s Male

It was a very rich two days, with the teacher's experience being very useful!

Office Worler 30s Female

The second report helped me to put the framework and learnings into practice, and it was a very deep learning experience. Thank you very much.

Office Worler 30s Male

It was very interesting to devise and market (business model) how to create value in marketing and how to provide value to those, in your own way!

Office Worler 20s Female

Students were able to speak equally and hear a variety of opinions. There were explanations that allowed us to see actual commercials and other information that helped us better understand cases. I was able to acquire skills that I can use in practice. Thank you very much. I would like to take his other classes.

Office Worler 50s Male

There was an explanation of the framework, discussion of the cases, and presentation of the presentation, which was a great insight and helped me to understand it in a way that I could chew on. Thank you very much.

Office Worler 20s Female

I learned a lot from listening to all the participants' project presentations. I was able to participate in the class while having fun. I also enjoyed the teacher's collection of advertisements, which helped me understand the cases in one shot and discover new ones, all of which I had never seen before.

Office Worler 40s Male

Submitting the report after the first day's lecture was difficult, but I found that I could understand very well and apply it to my practice by relating and shaping my ideas to the cases I had studied in advance and what I had learned in the first day's lecture. I really appreciated the positive advice from the professor.

Office Worler 50s Female

I really liked the fact that we all received guidance on the proposal regarding the new product to be assigned from the professor, who is both a Dentsu alumnus and a McKinsey alumnus. In addition, the content of the class was designed so that students could learn basic knowledge of advertising in two days.

Office Worler 30s Male