Marketing Essentials
Digital Marketing
Entry Open
Understanding and using digital technology is essential for leaders in today's world.By studying this course, students will be able to acquire an overview of marketing using digital technology.
Registration deadline:
Please note the following after registration.
Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.-
Topic
Marketing
-
Business
Management
-
Position
Executive
-
Fee
¥90,000
-
Language
Japanese
-
Format
Virtual
- Date
-
09:20〜16:40 09:20〜16:40 - Place
- Virtual
- Registration deadline
- Target
- Professionals / Almuni
Faculty
Prof. KeiTsuchiya
Plan
Day1
- Digital marketing in B2C business (1)
- Digital marketing in B2C business (2)
- Digital marketing in B2B business (1)
Day2
- Digital marketing in B2B business (1)
- Digital marketing in B2B business (2)
- New frontier emerged by digital technology
Cases
- Hubble Contact Lens: Data Driven Marketing for D2C Companies, CCJB-HBS-522J01
- Glossier: Creating a Cult Brand with a Digital Community CCJB-HBS-521J01
- Struggling with B2B Marketing, Instructor Original
- Digital Natives Growing Without a Sales Force" 521019-PDF-ENG
- Borusan Cat: Monetizing Prediction in the Age of AI (A) CCJB-HBS-522069
- Borusan Cat: Monetizing Prediction in the Age of AI (A) (Instructor's Translation)
- "Otters, Inc. 2022" (Instructor's original)
Textbooks and reference materials
Textbook
- Kokuyo Outdoor Learning Center, "Introduction to Fandom Economy," President (2022) 978-4833441292
Related
Review
-
The lecture construction based on a wealth of practical experience provided a variety of insights. The lecture was very informative.
Office Worker 40s Male
I liked the fact that the discussion was not limited to theory, but encouraged a focus on practice.
Office Worker 30s Male
The cases were a theme that broadened our perspective on the keyword digima. It was not simply a collection of cases of successful companies in social networking, well, and e-commerce.
Office Worker 20s Female
It was not just a marketing theory, but a practical and systematic explanation of what digital marketing is on the subject of fandom economy. I am not a specialist in this field, but I understood it very well.
Office Worker 30s Male
The lecture reflected many of the prior assignments, and the professor's lecture helped me learn and realize many things through various cases, including the fandom economy, that will be useful in my future work.
Office Worker 20s Male
I learned a lot from the time allotted for each discussion, which gave me time to think and have a chance to speak, and I was able to hear everyone's opinions. Also, since the topics covered both B2C and B2B, it was easy to understand the key points of each or the whole. I am personally involved in B2B business, so it was good to have a chance to think about it while applying it to my own work.
Office Worker 40s Male
The cases were new and provided an up-to-date digital marketing learning experience. The cases were closely related to each other, and the issues and strategy approaches (in each case) were complementary to each other and thought-provoking. Anyway, the cases and their discussions were interesting!
Office Worker 30s Female