Brochure
Info Session
Application
MBA Basics
Leading in the Age of Data
- Global
- English
The new frontier of Asia will require looking at a flood of data from global customers. Competition and globalization now demand that organizations use data ...
Driving Digital Marketing
Entry Closed
This course fosters Critical thinking as applied and communication though the Case Study Method. The cases deal with Global companies that are on the leading edge of the Digital Economy helping foster the Frontier Spirit and a Global mindset.The basic Framework of Marketing (5Ps of Marketing) used is one developed by the instructor based on about a decade of experience running consumer marketing organizations.Digital Marketing is taught for conceptual knowledge more than specifc knowledge since techniques change constantly and will have less lasting impact.
Registration deadline:
Please note the following after registration.
Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.Rating4.17
8 reviews-
Topic
Global
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Business
Management
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Position
Director
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Fee
¥85,000
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Language
English
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Format
Virtual
- Date
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09:20〜16:40 09:20〜16:40 - Place
- Virtual
- Registration deadline
- Target
- Professionals / Almuni / International Students / Partner Schools
Faculty
Plan
Day1
- Internet Platforms and Strategy
- Digital Marketing Tactics
Day2
- Social Media Marketing
- Integration of Digital Marketing into standard Marketing Platforms
Cases
- Amazon, Apple, Facebook, and Google 2018
- HubSpot: Inbound Marketing and Web 2.0
- Social Media Marketing
- Integration of Digital Marketing into standard Marketing Platforms
Textbooks and reference materials
Textbook
- Sunil Gupta, Joseph Davin「Marketing Reading: Digital Marketing」HBS（2015）
*Registrants of the course are required to submit a certificate of English proficiency (TOEIC score of 750 or higher) upon request.
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Review
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This lecture is not tied up in typical answers and questions. Very creative and engaging!!
Sales 40s Male
Interesting case studies, different angles, marketing framework
Self-employed 30s Male
The most beneficial lessons teach what digital marketing is for beginners.
Public Service 40s Female