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Osaka Osaka
Nagoya Nagoya

NUCB BUSINESS SCHOOL - Graduate School of Management

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Economics for Executives

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In this class, we will learn how to create a "business organization that experiments" as one of the ways for a company to create knowledge that brings development to the business world and society. In recent years, many companies in the US and Europe have begun to adopt "business experiments" in their business processes. They formulate hypotheses, conduct experiments to test them, collect data, and use the feedback to adjust their business course. Companies like Amazon and Facebook conduct tens of thousands of such experiments per year. In the first half of the class, we will learn about these "business experiments," how they are conducted, and how they are used to make business decisions.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Rating4.90

44 reviews

Leadership & Strategic Excellence

Certificate

We aim to develop business leaders capable of driving organizational transformation and creating value. This program is designed to systematically cultivate the ability to conceptualize, make decisions, and execute in response to complex management challenges. It comprehensively covers areas such as corporate strategy, organizational transformation, governance, and sustainability in an integrated manner.

  • Topic

    Management

  • Business

    Management

  • Position

    Executive

  • Fee

    ¥200,000

  • Language

    Japanese

  • Format

    Tokyo

Date
9:20〜16:40
9:20〜16:40
9:20〜16:40
9:20〜16:40
Place
Tokyo
7F,9F Marunouchi Build. 2-4-1 Marunouchi Chiyoda, Tokyo Japan
https://mba.nucba.ac.jp/en/access/tokyo.html
Registration deadline

Target
Professionals / Almuni

Faculty

Seiichiro Iwasawa Dean

Prior to starting his academic career at the NUCB Business School in 2011, Dr. Iwasawa worked at Nomura Research Institute Ltd. and Nomura Securities Co., Ltd, as the Securities Strategist, Quantit...

Seiichiro Iwasawa

Prior to starting his academic career at the NUCB Business School in 2011, Dr. Iwasawa worked at Nomura Research Institute Ltd. and Nomura Securities Co., Ltd, as the Securities Strategist, Quantit...

Plan

Day1

Business Experiments: Learning to Experiment

  • What is a business experiment?
  • Basic knowledge of business experiments
  • Learn to interpret the results of a business experiment using numerical examples.

Day2

Business Experiments: Using Experiments to Inform Business Decisions

  • Importance of hypothesis building
  • Importance of experimental design
  • Necessity of combining with other research methods
  • Interpretation of experimental results

Day3

Experimenting organizations: Learning the characteristics of a good organization

  • Scientific and fact-based management
  • Corporate culture of experimentation
  • Knowledge management

Day4

Transformation towards an experimental organization

  • Empowerment
  • Inter-organizational communication

  • Empowerment ・Humanocracy

Cases

Day1

  • Behavioral Insights Team - Translating Behavioral Economics into Policy (HBS Case 9-915-024)
  • Workplace Influenza Vaccination with Evive Health (HBS Case 9-916-044)
  • Restaurant Grade's Advertising Experiment (HBS Case 9-916-037: translated version)

Day2

  • Racism in Airbnb: The Role of Platform Design (HBS Case 9-920-051)
  • Innovation at Uber: Launching the Express POOL (HBS Case 9-619-003)
  • Basecamp: Pricing (HBS Case 9-817-067)
  • Behavior Change for Good：Behavior change that sustains the good direction(HBS Case 9-920-049)

Day3

  • Ctrip: Scientifically Managing Travel Services (HBS Case 9-312-092)
  • Booking.com (HBS Case 9-619-015)
  • MindTree: A Community of Communities (HBS Case 9-311-049, translated version)

Day4

  • Kaoru Kawamoto, "The Strongest Data Analysis Organization: Why Osaka Gas Succeeded" Nikkei BP Marketing (2017) , Chapters 1-5.
  • Tsuchiya, Tetsuo (2020), "Workman Style 'Do Not Do Management'", Diamond Inc.
  • Michelin: The first step（NUCB case）

Textbooks and reference materials

Textbook.

  • Kaoru Kawamoto, "The Strongest Data Analysis Organization: Why Osaka Gas Succeeded" Nikkei BP Marketing (2017)
  • Tetsuo Tsuchiya, "Workman Style 'Do-Nothing' Management: The Secret of Carving Out a 40 Billion Yen Blank Market," Diamond Inc.
  • Stefan H. Thomke, Experimentation Works, Harvard Busiess Review Press (2020)
  • Gary Hamel and Michele Zanini, Humanocracy, Harvard Busiess Review Press (2021)

References.

  • Kohavy & Tomk (2018), "Learning from Microsoft's Analytics Team - How to Conduct A/B Testing Effectively," DIAMOND Harvard Business Review, July 2018, 92-102.
  • Bissiers & Gino (2016), "How to Induce Better Decisions with Behavioral Economics," DIAMOND Harvard Business Review, January 2016, 54-67.
  • Fisman＆Luca（2017）"How to solve discrimination in the internet market where both Airbnb and Uber have problems" DHBR, June 2017, 16-26.
  • Tomk（2020）"Why Booking.com was able to grow rapidly. A culture of repeated business experiments leads companies to success." DHBR, June 2020, 35-46.
  • Takeuchi, Tatsuya and Tadanobu Iwabuchi (2020), "How Japanese Companies Can Transform into 'Organizations that Experiment'," DIAMOND Harvard Business Review, June 2020, 70-83.
  • Seiichiro Iwasawa（2021）"What is a wise investor?" Japanese Investor No110, 26-27.
  • Hamel＆Zanini（2021）"Learn from Michelin's case Manager's knowledge to bring out the potential of the field" DHBR, March 2021, 48-53.

Related

Review

  • The first half of the course was academic, and the second half was about organizations experimenting from company examples using books, and the importance of people in a company.

    Salse 30s Male

  • This was one of the best classes I have ever taken. I was able to deepen my awareness of the organizations we were experimenting with from multiple perspectives, and finally, I was able to generalize and apply the findings to my own environment. I learned a lot from the diverse comments of the class participants. The class was very realistic and I enjoyed participating in it.

    management 40s Male

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