NUCB BUSINESS SCHOOL - Graduate School of Management

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Driving Digital Strategy

Entry Open

The purpose of this course is to consider digital strategies from the standpoint of existing companies and digital start-ups that are said to be disruptors as digitalization progresses in all industries. By studying this course, students can cultivate their ability to formulate their own digital strategy.

Registration deadline:

Please note the following after registration.

Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.

Advanced Management Program

Certificate

This program develops the awareness and attitude required for leadership of entire organizations by instilling a management philosophy that embodies the will for sustainable growth balanced with corporate ethics, which legitimizes business activity. This program is designed to help you think about how you, as a leader, can transform your organization, develop your subordinates, and prepare a next generation of leadership.
*Non-Japanese registrants are asked to submit a certificate of Japanese proficiency (JLPT N1 or EJU score of 250 or higher).

  • Topic

    Management

  • Business

    Sales

  • Position

    Director

  • Fee

    ¥200,000

  • Language

    Japanese

  • Format

    Nagoya Campus

Date
9:20〜16:40
9:20〜16:40
9:20〜16:40
9:20〜16:40
Place
Nagoya Campus
Nishiki Naka, Nagoya Japan
https://mba.nucba.ac.jp/en/access/nagoya.html
Registration deadline

Target
Professionals / Almuni

Plan

Day1

Digital Strategy for Manufacturing Companies

Day2

Digitalization and Ambidextrous Management

Day3

Digitalization and startups

Day4

Management of Network Effectiveness

Cases

  • Business Systems: Komatsu's Business System Innovation and IoT (Tohoku University Management Group_Management Studies Learned from Cases [3rd Edition], Chapter 6, Yuhikaku)
  • Michelin Fleet Solutions - From Tire Sales to Mileage Sales (CCJB-IMD-18043-01)
  • Amazon.com (II) (KBS 90-20-9433)
  • Japanese Newspaper Industry (Original)
  • M3 (Waseda University IT Strategy Institute_RIIM-CaseNo16_SonetM3)
  • Money Forward (Waseda University IT Strategy Research Institute CaseNo31_MONEY FORWARD_20180320)
  • Mercari and Yahoo! (KBS 90-16-15374)
  • Cookpad (Original)

Textbooks and reference materials

Textbooks

  • Handouts

references

  • 根来龍之『集中講義:デジタル戦略』日経BP(2019)
  • 根来龍之『プラットフォームの教科書』日経BP(2017)
  • ウェイド他(根来龍之 監訳)『ハッキング・デジタル:DXの成功法則』日経新聞出版(2023)

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