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Management Essentials
- Management
- Japanese
The purpose of the class is to study the basics of business administration that should be learned as a master's degree in business administration. Stude...
Driving Digital Strategy
Entry Closed
This course considers digital strategies from the standpoint of existing companies and digital start-ups that are said to be disruptors as digitalization progresses in all industries. By studying this course, students can cultivate their ability to formulate their digital strategy.
Registration deadline:
Please note the following after registration.
Registrants must note that refunds cannot be granted when cancellation notification is received later than four weeks prior to the start date.Rating4.55
40 reviewsLeadership & Strategic Excellence
Certificate
We aim to develop business leaders capable of driving organizational transformation and creating value. This program is designed to systematically cultivate the ability to conceptualize, make decisions, and execute in response to complex management challenges. It comprehensively covers areas such as corporate strategy, organizational transformation, governance, and sustainability in an integrated manner.
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Topic
Management
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Business
Sales
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Position
Director
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Fee
¥200,000
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Language
Japanese
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Format
Tokyo
- Date
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9:20〜16:40 9:20〜16:40 9:20〜16:40 9:20〜16:40 - Place
- Tokyo
- 7F,9F Marunouchi Build. 2-4-1 Marunouchi Chiyoda, Tokyo Japan
- https://mba.nucba.ac.jp/en/access/tokyo.html
- Registration deadline
- Target
- Professionals / Almuni
Faculty
Plan
Day1
- Digital Disruption
- Technological Evolution and Substitution of Existing Products
Day2
- The Platform Kick-off Problem
- Platform Diversification Strategy
Day3
- Digital Transformation (DX) in Manufacturing Enterprises
- Implementation Strategies for Generative AI
Day4
- Generative AI Strategies for Content Companies
Cases
- Business Systems: Komatsu's Business System Innovation and IoT (Tohoku University Management Group_Management Studies Learned from Cases [3rd Edition], Chapter 6, Yuhikaku)
- Michelin Fleet Solutions - From Tire Sales to Mileage Sales (CCJB-IMD-18043-01)
- Amazon.com (II) (KBS 90-20-9433)
- Japanese Newspaper Industry (Original)
- M3 (Waseda University IT Strategy Institute_RIIM-CaseNo16_SonetM3)
- Money Forward (Waseda University IT Strategy Research Institute CaseNo31_MONEY FORWARD_20180320)
- Mercari and Yahoo! (KBS 90-16-15374)
- Cookpad (Original)
Textbooks and reference materials
Textbooks
- None
references
- 根来龍之（2019）『集中講義：デジタル戦略』日経BP
- 根来龍之（2017）『プラットフォームの教科書』日経BP
- ウェイド他（根来龍之 監訳）（2017）『対デジタル・ディスラプター戦略』日経新聞出版
- スブラマニアム（2023） 『デジタル競争戦略』ダイヤモンド社（2023）
- ゴビンダラジャン・ベンカトラマン(2025) 『フュージョンストラテジー』東洋経済新報社
- モリック (2024) 『これからのAI、正しい付き合い方と使い方』 KADOKAWA
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