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Lindt and Sprungli in France

#Strategic #Management #Growth #areas #Sustainable #growth


Abstract

Lindt & Sprüngli, the global leader of premium chocolate, announced it is going to hire 50 persons to open its biggest city-center shop in Paris, in September 2013. After developing the history of the company founded in 1845 in Swiss, this case focus on the strategy of the international group, and analyses its strategy in France, with a highlight on its new growth areas.

Detailed information

Case ID 13-1036
Published 2013
Industry BAKERY AND CONFECTIONERY PRODUCTS
Analyzed Area General management
Pages 25
Language English
Teaching Note Attached