Entrepreneurship & Family Business: Shaping the Future of Business Leadership

The Entrepreneurship & Family Business course at NUCB Business School, taught by Professor Kenji Yokoyama, offers an in-depth exploration of what it takes to be a successful leader in the world of entrepreneurship and family-owned businesses. The course highlights the importance of family businesses in the global economy, focusing on the long-term stability and wisdom they carry. Students gain valuable insights into the unique dynamics that govern these enterprises and learn about the challenges and opportunities they face in today’s rapidly evolving business environment.

On Day 2, the class explores the case study of Toraya, a renowned Japanese sweets company, examining its core values and the risks of global expansion. This topic addresses family businesses’ struggle with balancing tradition and growth, especially when considering whether to expand beyond local markets. Students dive into the dilemma of maintaining a family business's luxury image while expanding its product line and considering whether a global presence aligns with the company’s long-standing values. Through these case studies, students are encouraged to critically evaluate the challenges faced by family businesses in sustaining their legacy while navigating modern market demands.

Professor Yokoyama’s rich experience in academia and business, along with his active role in promoting multi-cultural education, ensures that students not only gain essential knowledge but also a global perspective. This course provides a critical foundation for those aspiring to lead or advise family businesses, offering tools to navigate the complexities of entrepreneurship and family dynamics effectively.