Idea Room / Innovation Lab

Originally designed for the purpose of the Business Innovation Program (BIP), which is the MBA program focused on entrepreneurship and innovation, the campus tower has four rooms with a uniquely designed island-table format to match the specifications of a design thinking or innovation-based course. In addition to the group table dynamics, these rooms also have independent break-out rooms for small group discussion, a regular part of any case method course taught at the School. As the NUCB Business School delves further into the realm of entrepreneurship and providing the mindset and tools for entrepreneurs, this space becomes more vital in collaboration among students with diverse backgrounds, work history, and life experiences.