Corvinus University – Study Abroad Report – Maki Maeda

Choosing the Program

Interest in environmental issues from an early age naturally led to questioning how businesses can remain profitable while operating sustainably. In many industries, environmental protection and social contribution are viewed as “costs,” making it challenging for companies to move beyond minimum legal requirements.

This gap between economic growth and ecological responsibility has long been a point of concern for me. When exploring study-abroad opportunities, programs in Europe stood out due to the region’s advanced and active engagement in sustainability. Learning in an environment where ecological initiatives are embedded in daily life offered the most meaningful context for understanding global environmental challenges.

Learning in an environment where ecological initiatives are embedded in daily life offered the most meaningful context for understanding global environmental challenges. Looking into NUCB Business School’s international network, Corvinus University emerged as a compelling option. The opportunity to learn directly from Paul Polman, former CEO of Unilever and an advocate of the Net Positive concept, “Doing good for society and the planet leads to long-term business growth,” made the program particularly distinctive. With approval from the international office, I proceeded with the application directly through Corvinus University.

Program and Classroom Atmosphere

The program “Planet Positive Entrepreneurship: New Business Models for Ecological & Human Flourishing” brought together leading thinkers and practitioners who are shaping the future of sustainability. Each day featured a different lecturer, creating a dynamic environment where ideas were exchanged openly and discussions naturally extended beyond the classroom.

• Paul Polman, former CEO of Unilever, shared how the Net Positive concept contributed to long-term value creation;
• Laszlo Zsolnai introduced the ethical and philosophical foundations of sustainability;
• Thomas Walker discussed climate risk and ESG finance;
• Mike Thompson spoke about building global networks to address social issues;
• Albert Wettstein explained the business model behind reducing food waste;
• and Veronica Pistyur highlighted the importance of developing value-driven leaders in Hungary.

Participants ranged widely in age and background, from students in their 20s to professionals in their 70s, mostly from across Europe. Conversations continued at nearby cafés filled with art, where Hungarian dishes and relaxed settings encouraged deeper dialogue. A sunset cruise on the Danube River during the first evening set a warm tone for the week, offering a memorable moment to reflect on how the program’s themes connect to our daily lives.

Life in Budapest

The program took place at the Corvinus University Gellért Campus, built in 2024. Many international participants stayed in the on-campus residence, which offered comfortable rooms with private facilities and shared kitchens equipped with dishwashers. The living environment made it easy to settle in and focus on learning. Budapest is a city where history, culture, and modern life blend beautifully. The Danube River runs through the center of Budapest, surrounded by architecture that reflects both tradition and contemporary design.

English is widely spoken among younger generations, and most restaurants offer English menus, making daily life smooth for international visitors. The food culture is rich, from traditional paprika-based dishes to elegant cakes influenced by Vienna. Public transportation is highly developed, and even children ride trams alone, which reflects how the city is safe and accessible. A short ride from the center leads to quiet residential areas with abundant greenery, offering a peaceful contrast to the lively urban core.

Learnings and Personal Impact

The program provided an opportunity to explore sustainability from multiple angles: philosophical, financial, social, and practical. Conversations with professors and entrepreneurs helped clarify the broader challenges behind environmental and social issues and highlighted how different fields intersect to create meaningful change. A recurring message throughout the week was that companies contributing to a sustainable society ultimately strengthen both social value and shareholder value. Sustainability is not a trade-off against profitability; it is a driver of long-term growth.

The principle was clear and often repeated: “do what is right as a member of this planet, and the business outcomes will follow.” This perspective encouraged a deeper reflection on future career direction and the kind of impact I wish to create. Connections formed during the program continue beyond the classroom, with plans to meet the lecturers again in Japan next year. The experience has become a foundation for shaping future ideas, especially in developing my own business models that integrate sustainability and social contribution.