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TURKCELL 2011

#Company #Establishment #Competitors #Analyze #Differentiation #Strategies


Abstract

Turkey’s first GSM company Turkcell was founded in 1994 by the joint efforts of Murat Vargi and Mehmet Emin Karamehmet. During its run, Turkcell as a company (and the founders as individuals) had several problems and made several strategic decisions. Key issue in the case is whether the Turkcell company continue to grow and survive in the highly competitive telecommunications sector.

Detailed information

Case ID 11-1094
Published 2011
Industry MOBILE TELECOMMUNICATIONS
Analyzed Area General management
Pages 14
Language English
Teaching Note Attached