Abstract

Disneyland Paris is present in France since 1992, it is Europe one and only Disney Park and thus expected to be a major success. Nowadays, celebrating its 20th anniversary, Disneyland Paris is still facing huge losses and, in the meantime is still investing a lot and one can wonder if this strategy will have help the park to regain profitability. To learn more and try to answer this question, we will study the history of the company and then its strategic implementations, we will see its financial matters and the solution implemented and their results through nowadays situations.

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