Tendriade 2012
Abstract
Tendriade the leading brand on the veal market wants to launch a new. The company asked two marketing studies to confirm the interest from consumers. The results of both studies are not satisfying and the marketing director has to take a decision taking into account the general director and the board of directors of the holding company that are both very enthusiastic about the project.
Detailed information
Case ID | 12-1040 |
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Published | 2012 |
Industry | AGRICULTURAL, ANIMAL AND POULTRY FARM AND AQUATIC PRODUCTS |
Analyzed Area | Marketing |
Pages | 9 |
Language | English |
Teaching Note | Attached |