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Tendriade 2012

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Abstract

Tendriade the leading brand on the veal market wants to launch a new. The company asked two marketing studies to confirm the interest from consumers. The results of both studies are not satisfying and the marketing director has to take a decision taking into account the general director and the board of directors of the holding company that are both very enthusiastic about the project.

Detailed information

Case ID 12-1040
Published 2012
Industry AGRICULTURAL, ANIMAL AND POULTRY FARM AND AQUATIC PRODUCTS
Analyzed Area Marketing
Pages 9
Language English
Teaching Note Attached