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Intercultural management at Renault Samsung Motors 2012

#Korean #Management #Intercultural #Communication #Cultures


Abstract

This case deals with the company Renault Samsung Motors, a premium car manufacturer operating on the South Korean market and being used as a window-shop for exporting worldwide the medium-large and large segment vehicles of the mother company Renault, of which headquarters are based in France. The South Korean market involves five players, among which Hyundai Motors, KIA, Ssangyong and Chevrolet (formerly General Motors Daewoo rebranded). RSM, as a French-Korean company, involves a multicultural background in which operate both Korean and French employees, after Samsung Motors running bankruptcy in the late 1990s was purchased by Renault. The case focuses on how this background, which formerly allowed the company to recover from an internal crisis, is now being pushed to the limit, by highlighting the difficulties between French and Korean to communicate, to agree on a suitable strategy, and to have a proper management style which respond the problematic of the cultural differences.

Detailed information

Case ID 12-1041
Published 2012
Industry MOTOR VEHICLES, PARTS AND ACCESSORIES
Analyzed Area General management
Pages 20
Language English
Teaching Note Attached