Case Method

Case Library

  1. TOP
  2. Case Method
  3. Case Library
  4. Cases
  5. Lenovo Group Ltd 2014

Lenovo Group Ltd 2014

#Multinational #Company #Global #Expansion #Diversification


Abstract

Lenovo Group Ltd, as a prominent Chinese multinational company, started with eleven employees and 200,000 RMB in year 1984, experienced several crises as well as bankruptcy. Currently headquarters in Beijing China, United States and other famous cities and has operations from designing, developing and manufacturing computers (including personal computers, workstations and servers), mobile devices and peripheral devices to providing IT services and solutions to all business environments. Although Lenovo suffered from financial crisis in 2008, it has gradually recovered and is growing steadily. In the second quarter of 2013, for the first time it became the world's largest personal computer vendor by unit sales, slightly surpassed Hewlett-Packard Company. Now in 2014, it is facing a turning point of the unpredictable future, what’s next step? Exploring more opportunities in its dominant industry, or diversify into other industries its business that failed before.

Detailed information

Case ID 14-1042
Published 2014
Industry ELECTRONIC DATA PROCESSING MACHIENES, DIGITAL AND ANALAG COMPUTER, EQUIPMENT
Analyzed Area General management
Pages 23
Language English
Teaching Note Attached