Campus

Case Method

Case Library

Orangina-Schweppes A Suntory Group Company 2014

#Marketing #Suntory #Soft #Drink


Abstract

Orangina-Schweppes is the second actor of the soft drink market in France. It has been acquired by Suntory. The case focuses on the Suntory Group strategy in order to become a global player.

Detailed information

Case ID 14-1052
Published 2014
Industry SOFT DRINKS AND CARBONATED WATER
Analyzed Area Marketing
Pages 31
Language English
Teaching Note Attached