Orangina-Schweppes A Suntory Group Company 2014
Abstract
Orangina-Schweppes is the second actor of the soft drink market in France. It has been acquired by Suntory. The case focuses on the Suntory Group strategy in order to become a global player.
Detailed information
Case ID | 14-1052 |
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Published | 2014 |
Industry | SOFT DRINKS AND CARBONATED WATER |
Analyzed Area | Marketing |
Pages | 31 |
Language | English |
Teaching Note | Attached |