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Sony Music Entertainment Japan 2014

#Marketing #Japanese #management #Music #industry


Abstract

This case deals with the current decisions Sony has to take to face the new challenges in the Japanese music market. It gives an overview of Sony strategy, its history and the structure of the group, which helps to understand the architecture of the company and the relationships between the different subsidiaries. It emphasizes the fact that Sony Music Entertainment Japan is separate from the main music company of the group, Sony Music Entertainment, which works in all the countries except Japan. Then, it describes more specifically the business of SMEJ. Finally, it confronts this business with the Japanese music environment. It presents the industry, the market and the main trends and challenges within this market. First, it asks the question of the possible international development of the market. Secondly, it shows the development of the digital services. How can Sony Music Entertainment Japan take into consideration these elements in order to develop?

Detailed information

Case ID 14-1059
Published 2014
Industry SOUND INFORMATION PRODUCTION
Analyzed Area Marketing
Pages 27
Language English
Teaching Note Attached