Abstract

The purpose of this case is to discuss the current and potential future strategy of the Group Canal+ in the light of the intensifying competition in its home market. Canal+ was the first company proposing a paying service. The company is now leader in ins market in France. Its value proposition mainly focus on high-quality programs, and mostly rely on exclusivities in French and international cinema on one hand, and on sport, and mainly football, on the other hand. However, Canal+ had more difficulties when it came to diversify from its core Business Model and market. The French paying television market is now at maturity. Competition arises in this market, addressing the very pillars of Canal+. This impacts negatively the number of subscribers of Canal+. Canal+ answered this situation by activating other growth levers: free television channels, international expansion and product diversification. But those actions don’t meet the success expected In these conditions, what should be the next steps for the group Canal+ to face its multiple competition and keep growing?

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