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Vinmec Tissue Bank 2022

#Business plan #Competitive advantage #Sustainable business


Abstract

The protagonist, Dr. Ngo Anh Tien – Vinmec Tissue Bank Director, has been working on a plan for their next step in pursuing Biobanking 3.0. The biobanking industry is very promising and expanding significantly recently, thanks to advances in biotechnologies and breakthroughs in biomedical fields. Having generous support from the Vinmec Healthcare System, both in finance and cross-functional resources, Vinmec Tissue Bank had an impressive growth over the last few years, pursuing its ambition of becoming the role model multi-tissue biobank in the region. Building trust as a competitive advantage, VTB was actively seeking for sources to build its reputation and gain customer trust. So far, everything seems to be going on track with the ambitious plan. But still, Dr. Ngo Anh Tien feels anxious and is wondering about the missing pieces to ensure a successful path. What should be his next focus in building a multi-tissue biobank 3.0?

Detailed information

Case ID 22-1078
Published 2022
Industry HEALTHCARE
Analyzed Area General management
Pages 29
Language English
Teaching Note Attached