Dr. Babak Hayati is a department chair and associate professor of marketing at the Asian Institute of Management in Manila, Philippines. Previously, he was a marketing professor at the University of Nevada, Las Vegas, and the University of Colorado, Colorado Springs. Dr. Hayati received his Ph.D. in marketing from the University of Houston in 2012, and has worked in multiple executive and research positions as a marketing strategist, consultant, and researcher for the past 10 years across America, the Middle East, and Asia. He has published several articles in prestigious outlets such as the Journal of Marketing and the Journal of the Academy of Marketing Science. In addition, he is the recipient of multiple research awards from the American Marketing Association (AMA) and the Institute for the Study of Business Markets (ISBM), and is also the founder of two startup companies in the domain of digital advertising.
Marketing Strategy, Sales Management, Digital Marketing
Ph.D., University of Houston, Bauer College of Business
- Babak Hayati (2019) Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance. Journal of Global Marketing 32 (2) :0891-1762
- Babak Hayati (2018) Sales force leadership during strategy implementation: a social network perspective. Journal of the Academy of Marketing Science 46 (4) :0092-0703