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Yuji Nagasawa

Professor

Yuji Nagasawa

Biography

Professor Nagasawa started his career at Nissho Iwai Corporation after graduating from the Faculty of Engineering at the University of Tokyo. He was engaged in the development of information and communication systems, new multimedia business, and the management strategy of corporate planning for over 20 years. After his role at the internet provider, NIFTY Corporation, he joined the Softbank group to launch a number of venture companies taking on the role of COO at Geocities and Vice President at Carpoint. He worked at PwC as a consultant after Softbank, founded Lightbridge Inc. Ltd., and was invited to take the role CEO of the IT venture company, Tech Index Co. He joined NUCB Business School as a full professor in 2011.

Research Interests

Venture Management, Marketing, Strategy

Final Education

MBA, Harvard University

Awards & Honours

  • (2018) Outstanding Teaching Award (2017). NUCB
  • (2017) Outstanding Teaching Award (2016). NUCB

Book & Case Publishing

  • Yuji Nagasawa (2021) Against the Grain: Jim Teague in Tanzania (B).
  • Yuji Nagasawa (2020) Currency Wars.
  • Yuji Nagasawa (2020) Sales Compensation Vignettes.
  • Yuji Nagasawa (2020) Lobbying for Love? Southwest Airlines and the Wright Amendment.
  • Yuji Nagasawa (2020) Gucci Group in 2009.
  • Yuji Nagasawa (2020) Coffee Wars in India: Caf Coffee Day 2015.
  • Yuji Nagasawa (2020) Coffee Wars in India: Starbucks 2012.
  • Yuji Nagasawa (2020) Coffee Wars in India: Starbucks 2015.
  • Yuji Nagasawa (2020) Judo Economics.
  • Yuji Nagasawa (2020) Harmon Foods, Inc..
  • Yuji Nagasawa (2020) Catawba Industrial Co..
  • Yuji Nagasawa (2020) Beauregard Textile Co..
  • Yuji Nagasawa (2020) Sampa Video, Inc..
  • Yuji Nagasawa (2020) Continental Carriers, Inc..
  • Yuji Nagasawa (2020) Nestle SA: Nutrition, Health and Wellness Strategy.
  • Yuji Nagasawa (2020) Luna Pen (A).
  • Yuji Nagasawa (2020) Luna Pen (D).
  • Yuji Nagasawa (2020) Vermeer Technologies (A): A Company Is Born.
  • Yuji Nagasawa (2020) NerveWire, Inc..
  • Yuji Nagasawa (2020) Alex Montana at ESH Manufacturing Co..
  • Yuji Nagasawa (2020) Barbara Norris: Leading Change in the General Surgery Unit.
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (A).
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (B).
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (C).
  • Yuji Nagasawa (2020) Eastman Kodak Co.: Funtime Film.
  • Yuji Nagasawa (2020) Zipcar: Influencing Customer Behavior.
  • Yuji Nagasawa (2020) Hank Kolb, Director, Quality Assurance.
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (A).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (B).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (C).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (D).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (E).
  • Yuji Nagasawa (2020) Judo in Action.
  • Yuji Nagasawa (2020) Wal-Mart, 2005.
  • Yuji Nagasawa (2020) Walmart Update, 2011.
  • Yuji Nagasawa (2020) Aluminum Smelting in South Africa: Alusaf's Hillside Project.
  • Yuji Nagasawa (2020) Term Sheet Negotiations for Trendsetter, Inc..
  • Yuji Nagasawa (2020) The Jenner Situation.
  • Yuji Nagasawa (2020) Colonial Broadcasting Co..
  • Yuji Nagasawa (2020) Luna Pen (C)  .
  • Yuji Nagasawa (2020) Against the Grain: Jim Teague in Tanzania (A).