Faculty & Research

  1. TOP
  2. Faculty & Research
  3. Faculty
  4. Yuji Nagasawa

Yuji Nagasawa

Professor

Yuji Nagasawa

Biography

After graduating from the Faculty of Engineering at the University of Tokyo, Professor Yuji Nagasawa entered Nissho Iwai Corporation. He was engaged in development projects for the company's information and communication systems. After obtained his MBA from Harvard Business School, the formulated corporate strategy in the planning department at the company's headquarters. He played an active role in sales in the field of information, telecommunication, and multimedia as the director of new media business department.
After working 20 years for Nissho-Iwai Corporation, Mr. Nagasawa joined Softbank group and started up two IT venture companies, where he acted as COO. He moved to the position of head of the E-Business consulting unit at PricewaterhouseCoopers and performed extensive consulting work for major companies. Mr. Nagasawa founded his own consulting firm in 1992 and ran it as a founder for 4 years. In 1996, he decide to go back to venture management and was named active CEO of TechIndex, one of the most prominent venture companies in the Japanese mobile industry. Mr. Nagasawa joined the NUCB Business School as a professor in 2011, and since then, has won the Outstanding Teaching Award for 7 straight years. Mr. Nagasawa is 64 years old with a wife and 2 children. He is very good at aerobics.He launched a company providing services for female-oriented the women's market, and he played an active part in venture businesses as president of an IT venture company.

Research Interests

Venture Management, Marketing, Strategy

Final Education

MBA, Harvard University

Awards & Honours

  • (2018) Outstanding Teaching Award (2017). NUCB
  • (2017) Outstanding Teaching Award (2016). NUCB

Book & Case Publishing

  • Yuji Nagasawa (2021) Against the Grain: Jim Teague in Tanzania (B).
  • Yuji Nagasawa (2020) Currency Wars.
  • Yuji Nagasawa (2020) Sales Compensation Vignettes.
  • Yuji Nagasawa (2020) Lobbying for Love? Southwest Airlines and the Wright Amendment.
  • Yuji Nagasawa (2020) Gucci Group in 2009.
  • Yuji Nagasawa (2020) Coffee Wars in India: Caf Coffee Day 2015.
  • Yuji Nagasawa (2020) Coffee Wars in India: Starbucks 2012.
  • Yuji Nagasawa (2020) Coffee Wars in India: Starbucks 2015.
  • Yuji Nagasawa (2020) Judo Economics.
  • Yuji Nagasawa (2020) Harmon Foods, Inc..
  • Yuji Nagasawa (2020) Catawba Industrial Co..
  • Yuji Nagasawa (2020) Beauregard Textile Co..
  • Yuji Nagasawa (2020) Sampa Video, Inc..
  • Yuji Nagasawa (2020) Continental Carriers, Inc..
  • Yuji Nagasawa (2020) Nestle SA: Nutrition, Health and Wellness Strategy.
  • Yuji Nagasawa (2020) Luna Pen (A).
  • Yuji Nagasawa (2020) Luna Pen (D).
  • Yuji Nagasawa (2020) Vermeer Technologies (A): A Company Is Born.
  • Yuji Nagasawa (2020) NerveWire, Inc..
  • Yuji Nagasawa (2020) Alex Montana at ESH Manufacturing Co..
  • Yuji Nagasawa (2020) Barbara Norris: Leading Change in the General Surgery Unit.
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (A).
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (B).
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (C).
  • Yuji Nagasawa (2020) Eastman Kodak Co.: Funtime Film.
  • Yuji Nagasawa (2020) Zipcar: Influencing Customer Behavior.
  • Yuji Nagasawa (2020) Hank Kolb, Director, Quality Assurance.
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (A).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (B).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (C).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (D).
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (E).
  • Yuji Nagasawa (2020) Judo in Action.
  • Yuji Nagasawa (2020) Wal-Mart, 2005.
  • Yuji Nagasawa (2020) Walmart Update, 2011.
  • Yuji Nagasawa (2020) Aluminum Smelting in South Africa: Alusaf's Hillside Project.
  • Yuji Nagasawa (2020) Term Sheet Negotiations for Trendsetter, Inc..
  • Yuji Nagasawa (2020) The Jenner Situation.
  • Yuji Nagasawa (2020) Colonial Broadcasting Co..
  • Yuji Nagasawa (2020) Luna Pen (C)  .
  • Yuji Nagasawa (2020) Against the Grain: Jim Teague in Tanzania (A).