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Yuji Nagasawa

Professor

Yuji Nagasawa

Biography

Professor Nagasawa started his career at Nissho Iwai Corporation after graduating from the Faculty of Engineering at the University of Tokyo. He was engaged in the development of information and communication systems, new multimedia business, and the management strategy of corporate planning for over 20 years. After his role at the internet provider, NIFTY Corporation, he joined the Softbank group to launch a number of venture companies taking on the role of COO at Geocities and Vice President at Carpoint. He worked at PwC as a consultant after Softbank, founded Lightbridge Inc. Ltd., and was invited to take the role CEO of the IT venture company, Tech Index Co. He joined NUCB Business School as a full professor in 2011.

Research Interests

Venture Management, Marketing, Strategy

Final Education

MBA, Harvard University

Awards & Honours

  • (2023) Outstanding Teaching Award 2022, Business School. Kurimoto Educational Institute
  • (2022) Outstanding Teaching Award 2021, Business School. Kurimoto Educational Institute
  • (2021) Outstanding Teaching Award 2020, Business School. Kurimoto Educational Institute
  • (2020) Outstanding Teaching Award 2019, Graduate School. Kurimoto Educational Institute
  • (2019) Outstanding Teaching Award, Business School. Kurimoto Educational Institute
  • (2018) Outstanding Teaching Award (2017). NUCB

Book & Case Publishing

  • Yuji Nagasawa (2021) Against the Grain: Jim Teague in Tanzania (B). Harvard Business Publishing.
  • Yuji Nagasawa (2020) Sales Compensation Vignettes. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Currency Wars. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Judo Economics. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Coffee Wars in India: Starbucks 2015. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Coffee Wars in India: Starbucks 2012. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Coffee Wars in India: Caf Coffee Day 2015. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Gucci Group in 2009. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Lobbying for Love? Southwest Airlines and the Wright Amendment. Harvard Business Publishing.
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (D). Harvard Business School .
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (C). Harvard Business School.
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (E). Harvard Business School .
  • Yuji Nagasawa (2020) Judo in Action. Harvard Business School .
  • Yuji Nagasawa (2020) Wal-Mart, 2005. Harvard Business School .
  • Yuji Nagasawa (2020) Walmart Update, 2011. Harvard Business School .
  • Yuji Nagasawa (2020) Aluminum Smelting in South Africa: Alusaf's Hillside Project. Harvard Business School .
  • Yuji Nagasawa (2020) Term Sheet Negotiations for Trendsetter, Inc.. Harvard Business School .
  • Yuji Nagasawa (2020) The Jenner Situation. Harvard Business School .
  • Yuji Nagasawa (2020) Colonial Broadcasting Co.. Harvard Business School .
  • Yuji Nagasawa (2020) Luna Pen (C)  . Harvard Business School .
  • Yuji Nagasawa (2020) Against the Grain: Jim Teague in Tanzania (A). Harvard Business Publishing.
  • Yuji Nagasawa (2020) Alex Montana at ESH Manufacturing Co.. Harvard Business School .
  • Yuji Nagasawa (2020) Catawba Industrial Co.. Harvard Business School .
  • Yuji Nagasawa (2020) Beauregard Textile Co.. Harvard Business School .
  • Yuji Nagasawa (2020) Sampa Video, Inc.. Harvard Business School .
  • Yuji Nagasawa (2020) Continental Carriers, Inc.. Harvard Business School .
  • Yuji Nagasawa (2020) Nestle SA: Nutrition, Health and Wellness Strategy. Harvard Business School.
  • Yuji Nagasawa (2020) Luna Pen (A). Harvard Business School .
  • Yuji Nagasawa (2020) Luna Pen (D). Harvard Business School .
  • Yuji Nagasawa (2020) Vermeer Technologies (A): A Company Is Born. Harvard Business School .
  • Yuji Nagasawa (2020) NerveWire, Inc.. Harvard Business School .
  • Yuji Nagasawa (2020) Harmon Foods, Inc.. Harvard Business School .
  • Yuji Nagasawa (2020) Barbara Norris: Leading Change in the General Surgery Unit. Harvard Business School .
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (A). Harvard Business School .
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (B). Harvard Business School .
  • Yuji Nagasawa (2020) Donna Dubinsky and Apple Computer, Inc. (C). Harvard Business School .
  • Yuji Nagasawa (2020) Eastman Kodak Co.: Funtime Film. Harvard Business School .
  • Yuji Nagasawa (2020) Zipcar: Influencing Customer Behavior. Harvard Business School .
  • Yuji Nagasawa (2020) Hank Kolb, Director, Quality Assurance. Harvard Business School .
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (A). Harvard Business School .
  • Yuji Nagasawa (2020) Federal Express: The Money Back Guarantee (B). Harvard Business School .