Yuriko Sawatani

Professor

Biography

Prior to joining NUCB Business School as a full professor in 2018, Dr. Sawatani was engaged in research and development in information technology and the service industry at the IBM Research Laboratory. She went on to serve as a Fellow of the Service Science Program of the Japan Science and Technology Agency. Dr. Sawatani completed studies at the Graduate School of Decision Science and Technology at the Tokyo Institute University of Technology, and received a Ph.D. from the Graduate School of Arts and Sciences at the University of Tokyo, and she is a member of the editorial board of INFORMS Service Science and the Information Processing Society of Japan.

Research Interests

Service Design, Innovation Management, Entrepreneurship

Final Education

Ph.D., The University of Tokyo

Academic Papers

Yuriko Sawatani (2024) Choosing from Start-up to Scale-up in Craft Businesses. Japan Venture Business 43
Yuriko Sawatani (2024) New human engagement-first governance approach in craft startups. The Human Side of Service Engineering
Yuriko Sawatani (2022) Knowledge Resources and Design Activities’ Impact on Innovation Types. Journal of Innovation Management 10 (2)
Yuriko Sawatani (2020) Research Approaches to Service Innovation: Organizational Perspectives. Advances in the Human Side of Service Engineering
Yuriko Sawatani (2020) Emerging Research Themes Integrating Design, Service, and Management Studies. NUCB Insight

Grants

(2023) Panasonic collaborative research. Panasonic Primary Researcher
(2023) Mitsubishi Electric collaborative research. Mitsubishi Electric Primary Researcher
(2022) Collaborative Research with Mitsubishi Electric Corporation. Mitsubishi Electric Corporation Primary Researcher
(2022) MEXT Kyoto Creative Assemblage. MEXT Co-researcher
(2022) Panasonic collaborative research. Panasonic Primary Researcher
(2021) Panasonic collaborative research. Panasonic Primary Researcher
(2020) Construction and application research of future creative service design methodology. Japan Society fro the Promotion of Science Primary Researcher
(2020) Theory and practice of organizing and transforming design functions in a company. Japan Society fro the Promotion of Science Primary Researcher
(2020) corporation research fund. Panasonic Laboratory Tokyo Primary Researcher
(2019) Design Thinking Education Survey at Universities. Nagoya University Primary Researcher

Book & Case Publishing

Yuriko Sawatani (2020) Bank of America: Mobile Banking (Abridged). Harvard Business School .
Yuriko Sawatani (2020) Zipcar: Influencing Customer Behavior. Harvard Business School .
Yuriko Sawatani (2020) Airbnb (A). Harvard Business School .
Maglio, P.P., Kieliszewski, C.A., Spohrer, J.C., Lyons, K., Patricio, L., Sawatani, Y. (2019) Handbook of Service Science Vol.2. Springer