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Yuriko Sawatani


Yuriko Sawatani


Prior to joining NUCB Business School as a full professor in 2018, Dr. Sawatani was engaged in research and development in information technology and the service industry at the IBM Research Laboratory. She went on to serve as a Fellow of the Service Science Program of the Japan Science and Technology Agency. Dr. Sawatani completed studies at the Graduate School of Decision Science and Technology at the Tokyo Institute University of Technology, and received a Ph.D. from the Graduate School of Arts and Sciences at the University of Tokyo, and she is a member of the editorial board of INFORMS Service Science and the Information Processing Society of Japan.

Research Interests

Service Design, Innovation Management, Entrepreneurship

Final Education

Ph.D., The University of Tokyo

Academic Papers

  • Yuriko Sawatani (2020) Research Approaches to Service Innovation: Organizational Perspectives. Advances in the Human Side of Service Engineering
  • Yuriko Sawatani (2020) Emerging Research Themes Integrating Design, Service, and Management Studies. NUCB Insight


  • (2022) MEXT Kyoto Creative Assemblage. MEXT Co-researcher
  • (2021) Panasonic collaborative research. Panasonic Primary Researcher
  • (2020) Construction and application research of future creative service design methodology. Japan Society fro the Promotion of Science Primary Researcher
  • (2020) Theory and practice of organizing and transforming design functions in a company. Japan Society fro the Promotion of Science Primary Researcher
  • (2020) corporation research fund. Panasonic Laboratory Tokyo Primary Researcher
  • (2019) Design Thinking Education Survey at Universities. Nagoya University Primary Researcher
  • (2018) Innovation Management and Methods. Panasonic Primary Researcher

Book & Case Publishing

  • Yuriko Sawatani (2020) Bank of America: Mobile Banking (Abridged).
  • Yuriko Sawatani (2020) Zipcar: Influencing Customer Behavior.
  • Yuriko Sawatani (2020) Airbnb (A).
  • Maglio, P.P., Kieliszewski, C.A., Spohrer, J.C., Lyons, K., Patricio, L., Sawatani, Y. (2019) Handbook of Service Science Vol.2. Springer
  • Yuriko Sawatani (2018) Wisewplace Innovation. Shoueisya
  • Sawatani, Y., Spohrer, J., Kwan, S., Takenaka, T. (2017) Serviceology for Smart Service System. Springer