Campus

Tokyo Tokyo
Osaka Osaka
Nagoya Nagoya

Faculty & Research

Shigetsune Yamoto

Professor

Shigetsune Yamoto

Biography

Prior to starting his academic career at NUCB Business School in 2011, Dr. Yamoto spent a number of years as a practitioner in the corporate world. He is an expert in corporate planning and new business development, and is also a professional consultant to IT businesses and manufacturing companies. He has been engaged in research activities at the Japan Society for Development Engineering where he serves as a Board Member, as well as serving as the Chair of the Business Innovation Study Group, and an editorial board member of the group’s journal. Dr. Yamoto received a Ph.D. in Engineering from the University of Tokyo, and an MBA from Tsukuba University. He has been appointed as Research Advisor since 2014.

Research Interests

Management of Technology

Final Education

Ph.D., University of Tokyo

Awards & Honours

  • (2025) Research Encouragement Award in Japan Development Engineering Society. The Development Engineering Society of Japan
  • (2025) Best Paper Award of Japan Development Engineering Society 2024. The Development Engineering Society of Japan
  • (2024) Award of Excellence in Japan Development Engineering Society#1. The Development Engineering Society of Japan
  • (2024) Excellence Award in Japan Development Engineering Society. The Development Engineering Society of Japan
  • (2024) Research Encouragement Award in Japan Development Engineering Society. The Development Engineering Society of Japan
  • (2023) Excellence Award in Japan Development Engineering Society. The Development Engineering Society of Japan
  • (2023) Research Encouragement Award in Japan Development Engineering Society #2. The Development Engineering Society of Japan
  • (2023) Research Encouragement Award in Japan Development Engineering Society #3. The Development Engineering Society of Japan
  • (2023) Research Encouragement Award in Japan Development Engineering Society. The Development Engineering Society of Japan
  • (2022) Research Encouragement Award in Japan Development Engineering Society #2. The Development Engineering Society of Japan
  • (2022) Research Encouragement Award in Japan Development Engineering Society #3. The Development Engineering Society of Japan
  • (2022) Research Encouragement Award in Japan Development Engineering Society. The Development Engineering Society of Japan
  • (2021) Excellence Award in Japan Development Engineering Society . The Development Engineering Society of Japan
  • (2020) Research Encouragement Award in Japan Development Engineering Society . The Development Engineering Society of Japan
  • (2020) Excellence Award in Japan Development Engineering Society #3. The Development Engineering Society of Japan
  • (2020) Excellence Award in Japan Development Engineering Society #2. The Development Engineering Society of Japan
  • (2020) Excellence Award in Japan Development Engineering Society #1. The Development Engineering Society of Japan

Academic Papers

  • Shigetsune Yamoto (2024) Harnessing Ordinary User Creativity in New Product Development ―Experiments and Discussion of Idea Interaction between Ordinary Users and Experts―. Business model association journal :ISSN:2432-1850
  • Shigetsune Yamoto (2024) A study on how to examine promising business areas in growth industries. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) Local government transformation promotion system about Consideration. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) Consideration of product development strategies to compete with innovation-driven manufacturers. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) Consideration of issues and solutions for recycling and IT platforms in the automobile industry. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) A Study of the Efficacy of the Generative Pre-trained Transformer in the Medical Specialty Examination of Otorhinolaryngology. Nippon Jibiinkoka Tokeibugeka Gakkai Kaiho :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) Challenges and Measures for the Diffusion of Credit Card Contactless Transactions. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) Consideration of Platform Strategy and Information Building to Achieve Carbon Neutrality. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2024) The Study of Leadership Style According to the Growth Stage of the Company. Development engeneering :1343-7623 / 2185-2480
  • Shigetsune Yamoto (2023) A Study on How to Improve Employee Engagement in Work-From-Home. Development Enineering
  • Shigetsune Yamoto (2023) Promoting safe cashless payments with COVID-19 - Based on a discussion of a Japan-UK comparison of cashless payments -. Development Enineering
  • Shigetsune Yamoto (2023) Success factors for digitalization in sales activities. Development Enineering
  • Shigetsune Yamoto (2023) Task-Level Based Digital transformation for Excellence. Development Enineering
  • Shigetsune Yamoto (2021) Research on promoting cashless payments in Japan to cope with COVID-19. Japanese business operations in an uncertain world
  • Shigetsune Yamoto (2021) A Study of the Effectiveness of Global Strategy with Integrated Knowledge (Knowledge Verbund). Development Enineering
  • Shigetsune Yamoto (2021) Consideration about business succession and innovation of Japanese family business. Development Enineering
  • Shigetsune Yamoto (2021) What is remote work that increases employee engagement?. Development Enineering
  • Shigetsune Yamoto (2021) A study of Practical method of ambidextrous management. Development Enineering
  • Shigetsune Yamoto (2021) A Study on the Impact of Cashless Payment under COVID-19. Development Enineering
  • Shigetsune Yamoto (2021) Benefits and management of user involvement during the ideation phase of innovation. NUCB Insight (July 2021)
  • Shigetsune Yamoto (2020) Boosting up individual productivity for individual wellbeing. Development Engineering Society of Japan 40 (1)
  • Shigetsune Yamoto (2020) The effect of increasing employee engagement by "assertive communication". Development Engineering Society of Japan 40 (1)
  • Shigetsune Yamoto (2020) A discussion of the collaboration system from exploration to exploitation. Development Engineering Society of Japan 40 (1)
  • Shigetsune Yamoto (2020) The new Role of Procurement Team for Product Development. Development Engineering Society of Japan 40 (1)
  • Shigetsune Yamoto (2020) Influence of physical characteristics on color coordination. Development Engineering Society of Japan 40 (1)
  • Shigetsune Yamoto (2020) Effectiveness of Remote work for diversity. Development Engineering Society of Japan 40 (1)

Grants

  • (2022) A Study on the Impact of Employee Engagement in Japanese SMEs. Japan society for the promotion of science Primary Researcher
  • (2021) A Study on the Impact of Employee Engagement in Japanese SMEs. Japan society for the promotion of science Primary Researcher
  • (2020) A Study on the Impact of Employee Engagement in Japanese SMEs. Japan society for the promotion of science Primary Researcher

Book & Case Publishing

  • Shigetsune Yamoto (2024) Space BD: A Venture Company at the Dawn of the Space Industry. NUCB publishing, Case Center Japan.
  • Shigetsune Yamoto, Naoki Yamamoto (2020) Innovation management with business cases. Sankei Corp.
  • Shigetsune Yamoto (2020) Store24 (A): Managing Employee Retention. Harvard Business School .
  • Shigetsune Yamoto (2020) Store24 (B): Service Quality and Employee Skills. Harvard Business School .