The Business Plan course, taught by Professor Nigel Denscombe, equips students with the skills to create and recommend strategic business plans. The course emphasizes both profit-oriented and socially responsible business models, focusing on the crucial role of leadership in defining and executing business strategies.
Professor Denscombe brings a wealth of experience to the classroom, having worked in both global management and business education. His background spans strategic management consulting, capital markets, and business plan development, offering students a real-world perspective on the challenges and opportunities entrepreneurs face.
In this course, students also engage in an ongoing business plan group project that extends through Days 1-3. This group work enables students to apply the knowledge gained from lectures and cases, allowing them to craft a business plan for a new business idea. The culmination of the project is a presentation and peer review on Day 4, where students refine their plans with feedback from both their peers and the instructor. This hands-on approach ensures that participants not only understand the mechanics of business planning but also gain practical insights into launching a successful venture.
By the end of the course, students are well-prepared to craft well-reasoned business plans that are financially sound, ethically responsible, and have the potential for long-term success. The Business Plan course is an invaluable experience for aspiring entrepreneurs, offering not just theoretical knowledge but also practical tools for shaping successful business ventures in a dynamic and ever-changing global market.