《MBA》Service Innovation Professor Yuriko Sawatani

Nagoya Campus has been operating face-to-face classes since the fall semester of 2020, observing ventilation and social distance, and taking thorough measures against viral infections.

Service Innovation

In this class, we will discuss examples of service innovation related to retail, mobility services, servitization of manufacturing, and new markets from various perspectives. We will also extract commonalities and differences among them to understand the key points of service innovation.

Corporate culture change that rebuilt IBM

On the first day of the class, the theme of the class was "Launching a New Business". After experiencing its first halt in growth in 45 years in the early 1990s and massive losses, IBM invited a CEO from outside and overcame its fundamental problems by boldly reforming its corporate culture and business model. In the early 1990s, IBM experienced its first halt in growth in 45 years and massive losses, and brought in a CEO from outside to overcome its fundamental problems by boldly reforming its corporate culture and business model.
When IBM attempted to create a business, they achieved success by conducting each process in an "experimental" manner, and there was management that played the role of a "supporter" rather than a mere evaluator. In this class, we confirmed the importance of recognizing innovation as an experiment and implementing it, and many students expressed their opinions based on their actual experiences and situations in their own work environment.

Profile of Professor Yuriko Sawatani

Expertise: Service Design, Innovation Management, Entrepreneurship
Activities:
Graduated from Tokyo Institute of Technology, Department of Systems Science, Graduate School of Decision Science and Technology. Completed the doctoral course at the Graduate School of Arts and Sciences, University of Tokyo (Doctor of Science). Joined IBM Japan, Ltd. Engaged in research and development of information technology and service research at IBM Tokyo Research Laboratory. After serving as a fellow of the Service Science Program (S3FIRE) of the Japan Science and Technology Agency and as a professor at Waseda University, he assumed his current position in April 2006. He is a member of the Information Economy Subcommittee of the Commerce, Distribution and Information Subcommittee of the Industrial Structure Council of the Ministry of Economy, Trade and Industry, the Deputy Chairperson of the Study Group on High Value-Added Service Industries, and a member of the Committee for Formulation of Aggressive IT Investment Evaluation Indicators. He is also a part-time lecturer at Waseda University Business School, a visiting senior researcher at Waseda University's Nano Life Innovation Research Organization, and a member of the editorial boards of INFORMS Service Science and the Information Processing Society of Japan.