Campus

Tokyo Tokyo
Osaka Osaka
Nagoya Nagoya

Academic Programs

Global MBA

Behavioral Economics & Finance: Understanding Market Behavior

#MBA

Prof. Iwasawa

The Behavioral Economics & Finance course at NUCB Business School examines how psychological factors influence market behaviors and financial decisions. Taught by Professor Seiichiro Iwasawa, whose expertise stems from his experience at Nomura Securities and advanced degrees from Boston University and Harvard University, the course explores behavioral biases like loss aversion and their real-world implications. Students develop the skills to analyze market inefficiencies and create strategies that capitalize on these insights.

On Day 2, students focused on Prospect Theory and the salience effect, engaging with cases such as J.C. Penney's "Fair and Square" pricing strategy. These discussions highlighted how cognitive biases influence consumer behavior and market outcomes. Through practical exercises and discussions, students were encouraged to apply behavioral economics concepts to solve challenges in finance and client management.

This course showcases NUCB Business School’s dedication to combining theoretical foundations with real-world application. By engaging with innovative coursework and expert instructors, students are equipped with the tools and knowledge needed to thrive in today’s complex financial landscape.

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