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Service Marketing in the IT Revolution Era

Hori Hisashi

The service industry has grown to a market size second only to the manufacturing industry, surpassing the retail industry. This book analyzes the impact of the IT revolution on the service industry, and explains the characteristics of marketing, management issues, and strategy construction know-how for each major industry.

Table of Contents
1 Basic recognition of service marketing
2 Strategic business classification and service specialization of the service industry
3 Service industry in the IT era
4 Service management in the IT era