Why Do 80% of Ramen Shops Disappear in 3 years? Introduction to MBA-style management

From Kotler to Ray Kroc to number management, this book helps you put theory on KKD. At first glance, it's a simple story about ramen shop management, but there are countless thought-provoking stories from an MBA perspective. This book is structured so that you can learn management theory in a practical way, by taking up various cases beyond just ramen shops.