Marketing Strategy for Price Increases

A common behavior seen in high-profit companies is to implement strategic pricing. This book takes on customer value creation pricing as its core concept, while ensuring that customer satisfaction and corporate profits are balanced. Not only the service industry, but also manufacturing companies with technological and product development capabilities need to execute pricing strategies that create customer value to secure profits, as well as marketing strategies that respond to changes in the business environment.
This book condenses essential insights and tips for business owners, market managers, and brand managers.