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  6. Bridal Business Strategy: Advertising the Attractiveness of Our Company

Bridal Business Strategy: Advertising the Attractiveness of Our Company

Mochizuki Hirochika

How can we survive in the bridal industry for the 21st century? This book points out new approaches to business from the perspective of customer satisfaction (CS). A must-read book for anyone involved in bridal-related businesses.

Chapter 1 Bridal Business Marketing
Chapter 2 Points of bridal business marketing
Chapter 3 Employee Satisfaction Supports Customer Satisfaction
Chapter 4 Importance of top leadership and goal management
Chapter 5 Summary