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  6. Digitally Changing Marketing Basics (Sendenkaigi Marketing Selection)

Digitally Changing Marketing Basics (Sendenkaigi Marketing Selection)

Yamaoka Takashi

Learn the basics and cutting edge of modern marketing in this book!

In a society where digital technology has permeated,
how will traditional marketing interpretations change?
A new marketing textbook that has been reorganized for the times.

Professor Takashi wrote "Brand Strategy (Chapter 7)" and "New Product Development (Chapter 8)" in this book.