Innovation Management Via Case Study

An element of innovation is indispensable for the continuous growth and development of a company. In addition, although the use of management theory and its framework has become common in corporate activities and strategy formulation, there are many cases where it is difficult to apply. This book teaches management through exploration of actual management cases. The purpose is to improve the reader's ability to problem-solve and make management decisions by utilizing management theory and ideas by reading the case studies of actual companies. This is a study book that deals with themes related to innovation such as new business and product / service development.