A DDP study abroad report from Syed Faraaz, who participated in Double Degree Program at Luiss Business School in Italy from September 2021 to June 2022.
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Student Reports
EMBA student Mirai Nagai successfully attended the Université Laval Summer School:
International Marketing, held online in July 2020.
Study abroad report for International Marketing. Through experience in this program, I could have learned and developed the following skills;
1) In class, I learned how to co-exist both specificities of local business environments and global marketing plans. Since English is the medium of instruction, in this experience I was able to develop my communication skill in English as well. Since in this course we are fully focused on business topics, I have had the opportunity to learn more about English business terms and phrases compared to my regular English classes. Terminologies which I can use for easier understanding when discussing about business issues with my foreign counterparts.
In this summer school program, I was able to learn a lot of specific concepts like:
2) In our class discussion, we talked about what kind of things should we pay attention to if we are to launch new cosmetic products in, for example, South Korea. I have learned the importance of taking into consideration the differences in business culture and environment through these discussions;
What information is required?
How to collect information?
What to do to fulfill mandate?
Also, it was quite interesting for me to find out that in Quebec you always have to prepare for your documents in both English and French because of the Official Languages Act, which aims to promote equality in the use of both languages.
3) Through my presentation of the Japanese business culture and environment I was able to figure out their impression about us.
In the program our team made a marketing plan to export sports video games from our gaming company KONAMI, to Quebec. Thorough discussing our marketing plan and the feed backs I got from the professors, I found out how foreigner businessmen look upon our business culture and environment as follows;
(Although with some global Japanese companies they are competitively innovative.)
A DDP study abroad report from Syed Faraaz, who participated in Double Degree Program at Luiss Business School in Italy from September 2021 to June 2022.
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