Mitsubishi Aircraft Corporation 2013

Abstract

This case study is multi-dimensional. One aspect of the case involves a company extending its value chain to enter a highly competitive market.Key success factors and risks must be explored in order to assess if MITAC will be successful in meeting its lofty sales targets. A second aspect of this case involves large, macro-scale symbiotic relationships between multi-national corporations and powerful governments. Beneficial tensions are at play between Mitsubishi, Boeing, United States of America and Japanese governments. These beneficial tensions involve strategic work placement and its effect on reciprocal sales. At stake is continued market dominance in Japan, thousands of high-paying aerospace jobs in Japan, and trade balance considerations for the United States. More than just profits are riding on the success of MITAC’s Mitsubishi Regional Jet. The MRJ is carrying the future advancement of Japanese industrial and technical ability. The success of the MRJ will set the stage for future possible endeavors and allow Japan to stay near the forefront of high technology manufacturing.

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