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OKAMURA CORPORATION 2017

#ものづくり企業 #社内変革 #イノベーション


Abstract

Okamura Corporation, which is a company with a motto “Quality pays for itself”, has continually grown by producing and providing high-quality products consistently. However, in the industry, commoditization has accelerated, and the world is plunging into the age when good products are no longer in demand. In such situation, the protagonists of this case successfully and “slightly” change the outdated company culture through a bottom-up project. After that, they continue to make “small innovations” through several projects at the company, and “a big innovation” which may completely change the vision of the business administration of Okamura Corporation is about to occur. This case discusses both the realizing method of innovation for a large company and how they can utilize outcomes of the innovation for company’s success.

Detailed information

Case ID 17-1090
Published 2017
Industry FURNITURE
Analyzed Area Social enterprise & ethics
Pages 31
Language Japanese
Teaching Note Attached