HOSOKAWA MICRON Corporation 2021

Abstract

In the niche market of "powder equipment," the company has developed superior equipment through technological development and the introduction of overseas technology, and has contributed to Japan's industrial growth and increased profits by engineering combinations of such equipment. By making proposals that take advantage of its accumulated technology, experience, and design capabilities, the company has been able to solve its customers' issues and problems and increase customer satisfaction. However, the external environment has changed dramatically with the maturation of the market, the limitations of powder technology, the development of IT technology, and changes in work styles, and the company's growth has begun to fade. In this environment, we will discuss and propose how companies should pass on their accumulated knowledge and how they can create new business models by advancing DX strategies, and the possibilities of these strategies.

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