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Yukihiro Makita

Professor

Yukihiro Makita

Biography

Professor Yukihiro Makita is a graduate of the School of Economics at Kyoto University where he was awarded an M.A. in Economics in 1998. His research activities primarily lie in the domains of business strategy, corporate strategy, marketing, and digital marketing. Professor Makita has authored a number of books and published several articles for The Nikkei on the subjects of digital marketing, next-generation channels and business strategy as well as providing corporate training on the subject of digital marketing.

Research Interests

Business Strategy, Marketing and Digital Marketing

Final Education

M.A. in Economics, Kyoto University

Awards & Honours

  • (2023) Teaching Award 2022. NUCB Graduate School, Kurimoto Educational Institute
  • (2022) Teaching Award 2021. NUCB Graduate School, Kurimoto Educational Institute
  • (2021) Teaching Award 2020. NUCB Graduate School, Kurimoto Educational Institute
  • (2020) Teaching Award 2019, Business School. Kurimoto Educational Institute
  • (2019) Teaching Award 2018. NUCB Graduate School, Kurimoto Educational Institute

Academic Papers

  • Yukihiro Makita (2024) Impact of AACSB Accreditation on Education Quality: Perceptions of Faculty in an Accredited School in Japan. International Journal of Educational Management

Book & Case Publishing

  • Yukihiro Makita (2023) Textbook of Digital Marketing. Toyo Keizai
  • Yukihiro Makita (2020) Aligning Strategy and Sales. Discover 21
  • Yukihiro Makita (2020) Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?. Harvard Business School .
  • Yukihiro Makita (2020) Siebel Systems: Anatomy of a Sale, Part 1. Harvard Business School .
  • Yukihiro Makita (2020) Siebel Systems: Anatomy of a Sale, Part 2. Harvard Business School .
  • Yukihiro Makita (2020) Siebel Systems: Anatomy of a Sale, Part 3. Harvard Business School .
  • Yukihiro Makita (2020) LeBron James. Harvard Business School .
  • Yukihiro Makita (2020) Marvel Enterprises, Inc. (Abridged). Harvard Business School .
  • Yukihiro Makita (2020) Dominion Motors & Controls Ltd.. Harvard Business School .
  • Yukihiro Makita (2018) Textbook of Digital Marketing. happiness
  • Yukihiro Makita (2018) How to Learn. Discover 21