Yukihiro Makita

Professor

Biography

Professor Yukihiro Makita is a graduate of the School of Economics at Kyoto University where he was awarded an M.A. in Economics in 1998. His research activities primarily lie in the domains of business strategy, corporate strategy, marketing, and digital marketing. Professor Makita has authored a number of books and published several articles for The Nikkei on the subjects of digital marketing, next-generation channels and business strategy as well as providing corporate training on the subject of digital marketing.

Research Interests

Business Strategy, Marketing and Digital Marketing

Final Education

M.A. in Economics, Kyoto University

Awards & Honours

(2023) Teaching Award 2022. NUCB Graduate School, Kurimoto Educational Institute
(2022) Teaching Award 2021. NUCB Graduate School, Kurimoto Educational Institute
(2021) Teaching Award 2020. NUCB Graduate School, Kurimoto Educational Institute
(2020) Teaching Award 2019. NUCB Graduate School, Kurimoto Educational Institute
(2019) Teaching Award 2018. NUCB Graduate School, Kurimoto Educational Institute

Book & Case Publishing

Yukihiro Makita (2020) Aligning Strategy and Sales. Discover 21
Yukihiro Makita (2020) Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?.
Yukihiro Makita (2020) Siebel Systems: Anatomy of a Sale, Part 1.
Yukihiro Makita (2020) Siebel Systems: Anatomy of a Sale, Part 2.
Yukihiro Makita (2020) Siebel Systems: Anatomy of a Sale, Part 3.
Yukihiro Makita (2020) LeBron James.
Yukihiro Makita (2020) Marvel Enterprises, Inc. (Abridged).
Yukihiro Makita (2020) Dominion Motors & Controls Ltd..
Yukihiro Makita (2018) Textbook of Digital Marketing. happiness
Yukihiro Makita (2018) How to Learn. Discover 21
Yukihiro Makita (2017) Textbook of Digital Marketing. Toyo Keizai