Professor Yukihiro Makita contributed to Diamond Online

Professor Yukihiro Makita, one of our popular professors, has written an article entitled "Ramen 'Jiro' Suggests Hints for Troubled Japanese Companies to Succeed through Differentiation" for Diamond Online. In the article, Professor Makita discusses the hints of true differentiation that can be found in "Ramen Jiro," which is supported by its many fans and enjoys deep-rooted popularity. This article usually requires registration, but, for a limited time, you can read the entire article for free.

Ramen "Jiro" offers hints to struggling Japanese companies on how to succeed through differentiation