As the novel coronavirus (COVID-19) pandemic continues, NUCB Business School is carrying out all classes online in the new Spring semester. As well as classes of course, for those commencing second year their case writing guidance must also be carried out online. These seminars commenced today delivered by Professor Goi, a faculty member from Singapore who is a specialist in entrepreneurship and design thinking.



Some students were attending from their residence in Japan, whilst others who had been unable to arrive in Japan joined from their home countries (Germany, India, Myanmar, Mexico etc).


As this was the initial class, as well as being the start of online delivery, Prof. Goi commenced with care, confirming that lesson materials were properly displayed on the participants’ screens. In order to build mutual trust with students, he started by introducing himself and his own career history, proceeding to reliver the class with an aim to ease tension. In this way, all professors can strive to create a similar atmosphere to face-to-face lectures, even when delivering online.

Prof. Goi Hoe Chin

Dr Goi received his Doctorate degree in Media and Governance from Keio University and Master of Business Administration in Waseda University. His research fields include Entrepreneurship and Design Thinking. In additional, Dr Goi has rich experience in management research on student-based venture creation in University, especially in Japan and ASEAN region. Currently, Dr Goi has designed and employed “Collaborative based Design Thinking” model for the purpose of creating social impact in local towns. Leveraging on the diverse network and resources, Dr Goi collaborated with local community leaders, real estate corporation and non-profit organisation to experiment his model at several Japanese regional towns in Kanagawa, Chiba, Gifu and Aichi prefectures.

Prior to his academic and research work, Dr Goi has possessed diverse working experienced in private, government and non-profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. In addition, Dr Goi has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community. Furthermore, Dr Goi has served at Assistant Director in National Volunteerism and Philanthropy Centre (NVPC) to develop partnership and provide consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).